iBeacon technology in a few words
“i Beacons” is the name Apple chose for a particular technology that allows Mobile Apps (running on millions of recent i Phones, i Pads, etc.) to know how close they are to tiny, low-cost, wireless transmitters called “hardware i Beacons” (or just “i Beacons”). It’s important to note that i Beacon technology isn’t an Apple’s monopoly: all recent Android devices already support it too. i Beacons broadcast signals using the well-known Bluetooth Low Energy (BLE) standard, allowing precise, indoor Geo-location (often called “Micro location”), but also contextual interaction/engagement, as proximity to an i Beacon can trigger some specific App functionalities.
Two valuable key concepts…
First key concept:
Micro-location iBeacon technology allows your Mobile device to understand its position, even in indoor locations where smartphones or tablets are not able to pick up GPS signals from satellites overhead – that’s geo-location with a very high level of granularity, conventionally known as Micro-location.
Second key concept:
Interaction/Engagement/Context After understanding the first key concept (Micro-location), let’s now talk about the second key concept: Interaction/Engagement/Context. The iBeacons signals enable interaction with Mobile Apps, for example triggering some App functionality to perform a specific action on a specific Mobile device – at exactly a specific time and in a specific location. In other words, iBeacons signals express two valuable concepts at the same time: “This is where you are” and “This is what you (can) do”. iBeacons therefore make it possible to effortlessly engage with people in a physical space through their Mobile devices.
Features of the iBeacon technology
Item #1:
Mobile App automatic start
Mobile devices will automatically react to when they come within range of
iBeacons: there is no need to take your iPhone or Galaxy S3 out of the
pocket to manually start the pertinent iBeacon-enabled App.
iBeacons are identified in the background by iOS or Android, and the right
App is started when necessary; in technical words, an App can register with
iOS/Android to be started when specific types of iBeacons move in the range
of the device.
Of course you have to install the relevant iBeacons-enabled App before you
can actually enjoy iBeacons benefits – currently there is no mechanism to
auto-install Apps.
Item #2:
Energy consumption
I know what you are thinking: geo-location and Bluetooth combined are
batteries drainers.
Don’t worry, actually Bluetooth Low Energy standard (…as the name
implies…) is very, very battery friendly.
Item #3:
Hardware iBeacons deployment
Hardware iBeacons are very easy to set-up and deploy; consider also that
they are quite low-cost and will become almost free when critical mass (and
economies of scale) will be reached; there are already a number of hardware
companies selling iBeacons on the web.
Item #4:
Internet connection
No connection to the Net is necessary (even though accessing valuable
resources in the cloud is always beneficial), so your 3G data-plan won’t be
affected – and there is no need to switch WiFi on as well.
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